The mark consists of a packaging design consisting of a green section at the top of the mark, followed by a yellow swag design, which separates the green section from a blue section below it. Additionally, there is a fringe composed of half circles which alternate in color between green and yellow. Balloons in the colors green and yellow are pictured throughout the design, with an elephant near the center of the design. The middle background rectangle is gray. Another fringe composed of alternating green and yellow half circles separates the center of the design from the green bottom. The stylized word Stauffer's is set apart in a red oval in the center of the blue background, followed below by the red stylized letters ANIMAL CRACKERS, SUGAR FREE, and a brown monkey holding a balloon.