The mark is a packaging design consisting of a burgundy section at the top of the mark, followed by a yellow swag design, which separates the burgundy section from a blue section below it. Additionally, there is a fringe composed of half circles which alternate in color between burgundy and orange. Balloons in the colors burgundy, yellow and orange are pictured throughout the design, with a bear holding an animal cracker near the center of the design. One of the balloons is green and bears the word LOW FAT in yellow on it. The middle background rectangle is gray. Another fringe composed of alternating burgundy and orange half circles separates the center of the design from the burgundy bottom. The stylized word Stauffer's is set apart in a red oval in the center of the blue background, followed below by the red stylized words ANIMAL CRACKERS, CINNAMON GRAHAM, and a brown monkey holding a balloon which reads LOW FAT.