The mark consists of a packaging design consisting of a yellow section at the top of the mark, followed by a yellow swag design, which separates the yellow section from a blue section below it. Additionally, there is a fringe composed of half circles which alternate in color between yellow and blue. The middle background rectangle is gray. Balloons in the colors yellow and blue are pictured throughout the design, with a gorilla holding animal crackers near the center of the design. Another fringe composed of alternating yellow and blue half circles separates the center of the design from the yellow bottom. The stylized word Stauffer's is set apart in a red oval in the center of the blue background, followed below by the red stylized words ANIMAL CRACKERS, the blue stylized word CHOCOLATE, and the brown monkey holding a balloon.