The mark consists of a packaging design consisting of a dark pink section at the top of the mark, followed by a yellow swag design, which separates the dark pink section from a blue section below it. Additionally, there is a fringe composed of half circles which alternate in color between dark pink and white. Balloons in the colors pink, dark pink and yellow are pictured throughout the design, with a giraffe and a picture of animal cookies near the center of the design. Another fringe composed of alternating dark pink and white half circles separates the light pink center of the design, from the dark pink bottom. The stylized word Stauffer's is set apart in a red oval in the center of the blue background, followed below by the red stylized words ANIMAL COOKIES, the dark pink stylized words ICED ANIMALS, and a brown monkey holding a balloon.