The mark consists of a packaging design consisting of a purple section at the top of the mark, followed by a yellow swag design, which separates the purple section from a blue section below it. Additionally, there is a fringe composed of half circles which alternate in color between purple and white. Balloons in the colors purple and yellow are pictured throughout the design, with a hippopotamus and a picture of animal cookies near the center of the design. Another fringe composed of alternating purple and white half circles separates the light purple center of the design, from the purple bottom. The stylized word Stauffer's is set apart in a red oval in the center of the blue background, followed below by the red stylized words ANIMAL COOKIES, the purple stylized words FUDGE COVERED, and a brown monkey holding a balloon.