Multi-use facility located in Downtown Dallas (Plaza of the Americas) that includes office, retail, restaurants, banking, ice skating and hotel services; The trademark will be utilized in numerous marketing platforms including signage, brochures, websites, posters, duratrans and banners; The marketing approach is based on developing a new culture to the downtown/arts district with future tenants, vacationers, business travelers and local patrons in the Dallas Metroplex area; City awareness to the re-development of Plaza of the Americas