advertising and business services on behalf of real estate professionals, namely, providing advertising on and management of a global computer web site for identifying and referral of real estate prospects and providing information to said prospects; providing information and educational services to real estate professionals in the field of marketing, prospect management and customer acquisition via the internet, printed and electronic materials, conferences, workshops and on-line forums; providing non-downloadable software programs for use in integrating account and customer management, sales and marketing automation, and training and coaching of real estate professionals; training and coaching services for real estate professionals in the field of real estate; testing, analysis and evaluation of the services of others for the purpose of certification