hockey equipment, namely, hockey sticks, hockey stick handles, hockey stick blades, hockey stick replacement blades, hockey stick bags specifically designed for carrying hockey sticks, hockey gloves, hockey skates, hockey skate blade protectors, hockey shin guards, hockey elbow pads, hockey shoulder pads, hockey shin pads, hockey neck protectors, hockey pants, hockey wrist protectors, hockey equipment bags specifically designed for carrying hockey equipment, hockey goalie sticks, hockey goalie stick blades, hockey goalie stick replacement blades, hockey goalie pads, hockey goalie catch mitts, hockey goalie blockers, hockey goalie arm and body protectors, hockey goalie chest protectors, hockey goalie masks, hockey goaltender skates goalie equipment bags specifically designed for carrying hockey goalie protective equipment, hockey pucks, hockey water bottles, hockey equipment rack, hockey coaching aids, referee's whistles; street hockey equipment namely hockey sticks, hockey stick tape, hockey nets, goalie sticks, hockey pucks, hockey balls, pads for street hockey, goalie pads, hockey gloves, hockey face masks, hockey helmets, goalie helmets, and athletic equipment namely sports bags fitted to carry street hockey goalie pads and gloves and all for street hockey; roller skates, in-line roller skates, in-line roller hockey skates, in-line roller training skates; hockey memorabilia, namely posters and prints, and trading cards; goaltender training systems; table-top hockey games; computerized on-line retail services in the field of hockey equipment; on-line retail store services featuring hockey equipment and related accessories; retail hockey equipment stores; retail apparel stores; retail shop window display arrangement services; retail sporting goods stores; athletic uniforms; baseball caps; metal key chains and metal key rings; knapsacks, all purpose sports bags, tote bags, back packs, belt bags, lunch kits, school kits; coffee mugs, drinking glasses, water bottles, beer mugs, beer steins, beer tankards, insulators for bottles and cans containing beverages, vacuum flasks, food coolers, bottle openers; apparel, namely shirts, t-shirts, night shirts, pajamas, sweat shirts, sweaters, hockey jerseys, jackets, vests, warm-up suits, jerseys, pants, sweat pants, bathing suits, bibs, ponchos, mitts, gloves, overalls, headbands, wristbands, shorts, shoes, sandals, socks, caps, hats, visors, toques, ear-muffs, scarves, belts, ties, tie clips, cuff links; seat cushions; stuffed toys; video game software; video game cartridges; magazines dealing with hockey, magazine inserts, books and booklets relating to hockey, post cards, note cards, memo pads, ball point pens, pencils, pencil sharpeners, pencil cases, 3-ring binders, folders, wirebound notebooks, portfolio notebooks, calendars, book covers, wrapping paper, activity books, statistical books, guide books and reference books for hockey, stationery portfolios, printed schedules, columns and features in magazines, and compilations of records all relating to ice hockey; book covers, greeting cards, posters, photos, photograph albums, printed paper signs, sticker packs and albums therefor, decals, trading cards and albums therefor, wall calendars, printed replica contract and press release forms, lithographs, serigraphs, pens, pencils, paper bumper stickers; hockey stick pen sets; buttons, button covers; lampshades; pennants; towels, pillows, blankets, sheets, pillow covers; disposable lighters, playing cards, plastic license plate frames, plastic license plates; wallets, key chains; coins; pins; rule books and booklets relating to hockey; motion picture films; jigsaw puzzles, manipulative puzzles, paper weights; toy action figures; stamps, team photos, souvenirs; beer, ale, bitter, mild, lager, stout, porter, shandy, mineral water, aerated water, non-alcoholic drinks, fruit flavoured drinks, fruit juices, vegetable flavoured drinks, vegetable juices, nutritional drinks, sports drinks, mixtures containing any of the aforesaid, preparations for making any of the aforesaid, sports nutrition bars, candy, snack food; chairs, tables, beach chairs, hammocks, beach hammocks, air mattresses, beach umbrellas, beach balls, beach bags; desk-top business card holders; pen and pencil sets; paper goods and printed matter, namely brochures, pamphlets and stationery related to hockey; newspapers; plush and ride-on toys, plush animals, suction cup animals, suction cup hockey pucks, flying disks, dolls, bobble head dolls, puppets, plastic toy canteens, balloons, yo-yos; hand held electronic game units; compact discs, DVDs, portable CD players, portable radios, portable DVD players; Christmas tree ornaments, Christmas stockings; and computer based sports evaluation systems; athletic training equipment, exercise equipment; promoting the sport of hockey through the organization of a hockey league, the promulgation of game rules, and the maintenance of high standards of sportsmanship; providing of entertainment and amusement through the medium of hockey games, maintenance and promotion of interests in hockey by means of publicity through the media of press, radio, films, television, parades, variety entertainment and similar projects, the organization and administration of ice hockey competitions; development of sportsmanship and athletic ability in youth through planned sporting events namely hockey events and hockey instruction, and street hockey events and street hockey instruction; computer services, namely, providing on-line magazines and newsletters in the field of hockey, conducting public opinion poll surveys and public opinion poll survey in the field of hockey for over a global computer network, providing databases featuring general and local news and information of interest to hockey fans, providing temporary use of on-line non-downloadable software for accessing and viewing the following content-- television highlights, interactive television highlights, video recordings, video stream recordings, interactive video highlight selections, radio programs, radio highlights, and audio recordings in the field of hockey, video recordings, video stream recordings, audio recordings in the field of hockey, information, statistical information, trivia, database of information, database of statistical information, database of trivia, polling information, and interactive polling in the field of hockey, instructional videos, instructional software, game software, video game programs, interactive video games, trivia game software, action skill games, trivia information games, and catalogues featuring a variety of products; cybercasting services in the nature of providing on-line chat rooms and on-line interactive chat rooms with guests for transmission of messages among computer users concerning the field of hockey; broadcasting programs via a global computer network; association services; namely, promoting the interests of hockey clubs, hockey players, hockey coaches, hockey team owners, hockey fans, and the game of hockey; association services, namely developing and implementing social and charitable programs on behalf of, inspired or promoted by, or through the participation of, hockey players and other athletes; organizing ice hockey tournaments and clinics, street hockey tournaments and clinics, and in-line hockey tournaments and clinics, to promote cultural diversity in the field of hockey; dissemination of informational and educational material in the area of junior hockey, university hockey, college hockey, and high school hockey; association services-namely, promoting the interests of hockey trainers and disseminating knowledge and procedures in the field of sports medicine; licensing services, namely the licensing of members' (ex-professional hockey players) names for advertising and promotion purposes to corporations, businesses and advertising agencies; hockey fantasy camps; charitable fundraising; kid's camps; conducting periodic series of ice hockey contests involving international competition; paper goods and printed matter, namely brochures, pamphlets and stationery related to hockey; newspapers; and computer based sports evaluation systems;