The mark consists of a blue rectangular box with thin gray outline containing the words Chex on the first line and Link on the second line in white Tahoma italic font and with the 'h' of the word 'chex' connected to the 'l' of the word 'Link'. A curved arrow emmanating to the lower right from the letter 'k' points to the center of a target consisting of concentric rings in alternating red, white and blue colors. The arrow has a shadow beneath it and there is a shadow feature around the rings of the target. .