The mark consists of the literal element, NewAlliance Bank, appearing in blue beneath a geometric design, approximately four letters in width, offset slightly to the right so that the design appears directly above the last "e" in NewAlliance. The geometric design consists of three separate, elongated, red-orange triangles, with the color fading at the apex of each, positioned in circular succession so that the apex of each triangle points clockwise to the inside base angle of the next triangle. The three triangles are bowed toward the center of the design so that their inward sides form a separate, concave equilateral triangle in the empty space in the center of the design.