Application service provider featuring software to identify and execute keyword, banner, optimization, and other Internet search advertising placement and execution; application service provider featuring computer software to track, log and analyze Internet usage habits, Internet searching habits, and customer loyalty; application service provider featuring computer software for compiling, analyzing, storing, sorting, organizing and distributing demographic, lifestyle and behavioral data and information; application service provider featuring computer software for generating market research data, reports and analyses, and other information for marketing and advertising purposes; application service provider featuring computer software to facilitate comparison shopping via the Internet; application service provider featuring computer software for searching, compiling, indexing and organizing information on the Internet; application service provider featuring computer software for creating indexes of information, indexes of web sites and indexes of other information resources; application service provider featuring computer software for creating searchable databases of information and data; application service provider featuring computer software for providing limited access to data and third-party web sites and web content over a computer network based on use by third parties of the aforementioned software