Retail department stores; retail on-line department stores; retail convenience stores; retail on-line convenience stores; computerized on-line ordering featuring general merchandise and general consumer goods; on-line trading services to facilitate the sale of goods by others via a computer network and providing evaluative feedback and ratings of sellers' goods and services, the value and prices of sellers' goods, buyers' and sellers' performance, delivery, and overall trading experience in connection therewith; Advertising services, namely, dissemination of advertising for others via an on-line electronic communications network; business management; business administration; electronic retail services featuring general merchandise and general consumer goods; providing an on-line commercial information directory; providing a searchable on-line advertising guide featuring the goods and services of other on-line vendors; database management services; electronic classified advertising services; on-line classified advertising services, electronic auction services; and on-line auction services; Auctioneering; automated and computerized trading of goods and services for others provided over a global communication information network; online retail stores featuring the goods and services of other on-line vendors; on-line mail order services featuring books, music, videotapes, audiocassettes, compact discs, floppy discs and CD-Roms, printed matters, phonographs, recorded music, toys, household electronic appliances, applied electronic machines and apparatus, photography instruments, musical instruments and fittings thereof; photographs, stationery, jewelry, chorological instruments and parts thereof, motor vehicles and parts and accessories thereof, manual and power tools, measuring instruments, physical and chemical instruments, chemicals, soaps, perfumery, cosmetics, paints, adhesive for industrial purposes, preservatives, leather, imitation leather, bags and their substitutes, umbrellas, walking sticks, saddlery, materials for building and construction, furniture, fabric, indoor ornaments of textile, tobacco not of medical use, smokers articles, plants, pharmaceuticals, lights, irons and steels, pots, tableware, heaters, cosmetic utensils, yarns and thread for textile use, kitchen and household utensils, games and playthings, electronic publications and greeting cards