liquidbuilder is an online tool / software / website; The use of this tool is offered as a service; The tool / software itself is not sold; Rights to using the tool / software is what is sold as a service; The service that liquidbuilder provides is in the field of statistics and data gathering for online promotions; With liquidbuilder any given client can develop online promotional presentations (E-cards) that can be tracked and statistical data can be gathered about the users who receive the promotion; For example what parts of the promotion were most popular, what links and or features were clicked most, and how many total users saw the ecard; The information gathered by liquidbuilder is then given to the costumer and he / she can use this information to study trends in user activity, learn more about their target audience and to help guide their overall marketing campaign; In summary, liquidbuilder is an online tool that offers data gathering and statistics services for those looking to promote a product online