Printed matter, namely, books, magazines, catalogues, newsletters, pamphlets, articles, instructional manuals, posters, user guides, reference guides, and informational flyers in the fields of health, fitness and exercise equipment, healthcare, and personal care; paper goods, namely, paper bags, cardboard and paper boxes, paper banners, gift wrapping paper, calendars, greeting cards, stationery and envelopes, [ memo pads, note pads, notebooks, note paper and scratch pads, daily planners and personal organizers; ] mounted and unmounted photographic and pictorial prints, and printed art reproductions; merchandise and general purpose plastic bags; [ pens, pencils, pen and pencil trays, holders and cases; ] clip boards, binders, [ paperweights, stationery-type portfolios, book covers; desk pads, desk baskets, desk organizers, notepad holders, photograph and scrapbook albums; book holders, bookends, and bookmarks ]