Membership cards and charge cards; promoting the sale of goods and services of others through incentive award programs; promoting the sale of goods and services of others by awarding points for credit card use; and goods and services related thereto primarily in the fields of travel, restaurants, hotels, cruises, health and medical care and entertainment; administration of a discount program for enabling participants to obtain discounts on goods and services through use of a membership card, namely, health care, prescription vitamins, dental plans, eye care and vision plans, long-term care, chiropractic, medical aid products, hearing aids, emergency medical hotline, nursing homes, entertainment and movie discounts, special travel fares, airfares and cruise fares, hotel and dining and restaurant discounts; cooperative marketing and advertising services; and promoting the sale of the goods and services of others through promotional loyalty programs and reward incentive programs in the nature of providing credits and discounts to individual members of a membership group