Preparing audiovisual displays and audiovisual exhibits in the field of science fiction, popular culture, art, personalities, history, television, motion pictures and the entertainment industry; retail stores, wholesale stores/outlets and mail order services in the field of computer software, interactive computer programs, multimedia programs, cd-roms, cassettes, compact discs, audio tapes, video tapes, electronic books, namely, books on computer discs, toys, art and photographic reproductions on paper, postcards, calendars, paper bags, paper shopping bags, cardboard container tubes, cardboard gift boxes, note cards, greeting cards, stationery, posters, appointment books, diaries, tote bags, umbrellas, drinking glasses, coffee cups, mugs and clothing; all provided by, in promotion of, as part of the programs of, or in conjunction with a museum