Commercial information agency, namely, providing marketing and client demographic data; dissemination of advertising; merchandising services for inducing the purchasing public to buy the goods of others through a promotional gift redemption program; contests and incentive awards programs to promote the sale of products and services of others; administration of a discount program for enabling participants to obtain discounts on goods and services through the use of discount membership cards; dissemination of advertising for others through electronic mail and direct mail; providing other back-end business services, namely, payroll preparation, human resource management, and accounting services to retail businesses