computer programs for use by cable television and satellite system operators and for use and distribution by middleware providers, set-top box manufacturers, and interactive program guide providers, in connection with relevance-based navigation of television programs; computer programs for personalizing cable television and satellite system operators’ content delivery and for personalizing content delivered through global computer information network service provider infrastructures; computer programs for use in anonymously profiling cable television and satellite system subscribers and global computer information network service subscribers; computer programs for compiling, analyzing, managing and reporting information about cable and broadcast networks, cable television and satellite operators’ subscribers’ preferences and transactions and audience measurement; computer programs for use in reporting and billing applications; computer programs for use in creating, executing, modifying and tracking advertising and web content delivery; and computer programs for delivering computer programs of others through the global computer information network