This is a evaluation service for venture capitalists, private equity investors, investment bankers, and other business stakeholders in new or existing software ventures The service provides a high-level analysis of a software application, Web site, wireless, or online service from the customer point-of-view Research and analytical techniques used to provide the evaluation include field and/or telephone research with the business and its customers, identification of user profiles, cognitive walkthroughs of key user tasks, and examination by a usability expert of eight critical interface elements-- functionality, content, metaphor, look, language, navigation, performance, and emotional impression The final deliverable is a report of findings and a briefing