portal for Web site marketing and branding that uses entertainment and challenge to execute mass branding and advertising campaigns through an education process In operation, we employ Internet database technology to dynamically integrate questions about web pages into parlor-style games that are hyperlinked to the web sites where the respective answers can be found On a commercial level, advertisers can dispense a valuable advertising message or branding experience, while education facilities can use the technology to execute report back 'homework' on a massive and automated scale Because the system is entirely electronic, dynamic, and automated, Entermark is able to segment participant experiences at a very precise level of consumer interest to ensure that consumers will be exposed to a very specific range of hyperlinked marketing materials