The Duracell "Durathon" identifies/distinguishes it services by being a major marathon "running event," consisting of a series of qualifying mini-marathons (Durathon's) which shall culminate in a final full-endurance "marathon" (Durathon) The use of this name DURATHON shall also be tied to all promotional materials including the incorporation of the "Durathon Club" and the "Durathon-- Test It Yourself" promotions in conjunction with the running events The recitation of services depicting the "Durathon" are-- Promoting the sale of the goods and services of others (Duracell batteries) through promotional contests and advertising throughout all media