Computerized on-line retail services in the field of general merchandise such as clothing, gifts, and out, home furnishings, magazines, watches; information services for retail shoppers including shopping guides, gift finders, and gift reminders; promoting the on-line retail shopping services of others through advertising and the operation of an on-line shopping web site; providing links to on-line retail stores; on-line ordering service via computer networks and global communication networks; providing on-line information in the field of business; business management and advertising services for others; managing lists and providing services to assist in direct electronic mail advertising; assisting others in placing and running advertisements on computer networks and global communication networks; on-line trading services; on-line auction services; providing a business directory information over a global computer network; on-line yellow pages services