The mark consists of a frontal view of a man dressed in a grey double-breasted suit, green tie, and white-collar shirt, and bearing a lopsided smile, a dimpled chin, and one eyebrow. The man's hair is black with grey highlights, and his elongated head faces to the side so that his bulbous nose and exposed ear extend past the lines of his cheeks. The man is always accompanied by the sans-serif initials "CFOEd" and these initials are always presented such that the "C" "F" and "O" are grey and approximately two thirds the size of the "E" and "d", which are deep blue, Beneath the initials runs a round-cornered magenta rectangle with a grey border and containing the slogan: "THE NEW FACE OF FINANCIAL EDUCATION".