House mark for online retailing services provided via global computer networks; including computerized searching, ordering, wholesaling, and distributorship for a variety of consumer merchandise and services; specifically, jewelry, watches, health and beauty aids, computers, software, electronics, books, videos, video games, games, audio cassettes, compact discs and other audio-media related merchandise, toys, office supplies, school supplies, furniture, household appliances, flowers, surplus goods, sports equipment, apparel, travel-related services and consumer loan services; providing online auction mechanism for individual consumers and businesses; providing online searchable computer database in the field of consumer merchandise and services; dissemination of advertising for others via online electronic communications networks