Enhanced television computer software platforms for enabling interactivity, targeting and measurement on digital edge devices which execute instructions and communicate with a platform server for data storage, content management, network bridging, third party interfaces and reporting; Interactive multimedia software for interactively transmitting content, namely, news, weather, sports, financial information, t-commerce, social networking, alerts, events information, quizzes and polls; Interactive software for providing targeted and addressable interactive functions to interactive digital edge devices, namely, video-on-demand, requests for information, voting and polling, t-commerce, e-commerce, interactive video-on-demand advertising, click-to-call functions, and promotions, for measuring of data pertaining to video advertisements, and providing anonymized measurement data; Interactive software of delivering, installing and statistical validation of high volume interactive programming and advertising to digital edge devices; Software to deliver or interface with systems to process invoices, royalty statements, ad shares, and data per agreements with other parties

Computer services, namely, providing interactive applications for TV; computer services, namely, providing interactive applications for TV within a framework including business infrastructure, on-boarding, management, delivery, ad serving, measurement, and payment