Advertising, business management of hotels, marketing research, publicity, business research, direct mail advertising, provision and compilation of hotel business information, hotel marketing research, provision of business services to hotel and resort guests, namely, providing business information and inquiry services, providing office functions, and managing and operating a business conference center for others, marketing services, promotional services, organization, management and supervision of incentive, reward, membership or loyalty programs and other promotional schemes; computer database information compilation, analysis, and retrieval services in the field of hotel and resort guests; promotional services in the nature of reward incentive, membership and loyalty programs for hotel and resort guests; promotional information and advisory services provided to members of hotel and resort incentive loyalty schemes, reward and guest benefit programs