Business services in the nature of electronic commerce transactions, namely, coordinating for others electronic commerce transactions by means of advertising and marketing goods and services of others; electronic order processing and fulfillment services for others; organization and administration of programs for enabling participants to obtain discounts, rewards, and incentives on the purchase of goods and services; organization and administration of buying groups for purposes of providing discounts, rewards, and incentives to groups of purchasers of goods and services of others; providing a searchable website featuring the goods and services of vendors; creation, administration, and management of an on-line marketplace for goods and services for buyers, sellers, and third-party sponsors; marketing services in the nature of operating an on-line marketplace for buyers and sellers of goods and services; on-line advertising services for others to promote the goods and services of others