The mark consists of a large, highly stylized "V" that appears to have wings. The left wing is actually an "S" which appears in a black and white checkerboard pattern. The pattern is repeated on the left half of the "V" and it slowly fades away to a solid red toward the bottom of the "V" and the entire right side of the "V". The right wing is actually a "C" which appears in solid red. Behind the "S", "V", and "C" is a black circle. Underneath the circle, on the outside diameter the words "www.smokinvette.com" appears in red. Above the black circle, on the outside diameter, there are red, orange, yellow, and black flames.