The mark consists of a white shopping cart in a blue circle. Above the white shopping cart is a crescent. The convex surface of the crescent follows the edge of the upper portion of the blue circle, but does not touch the edge of the blue circle. The concave surface hovers above the shopping cart. The crescent fades from light blue on its lower concave surface to a silvery-white at the apex of its upper convex surface. The blue circle is encompassed by a silver border. At the top of the circle, the center of the silver border fades to white. Beneath the silver-bordered blue circle there is an oval silvery gray shadow. To the right of the shopping cart and circle are two lines of black text. The first line reads: "Empowered Group Purchasing". The second line reads: "Purchasing with Purpose!".