The mark consists of the word "Axiom" written in bold face blue letters. The "A" is capitalized and the rest of the letters are written in lowercase font. The word is dark blue on top and light blue on the bottom. The different shades of blue are separated by a gently curved horizontal line creating an arc that runs through the word. The arc begins at the bottom left corner of the "A", as an extension of the "A's" cross, and reaches to the right side of the "M" with the highest point of the arc running through the center of the "I" and the "O". The width of the arc tapers from thick to thin as it crosses the word from left to right. The arc begins as a dark blue line through the "A" and "X", and continuing through the letters "I", "O" and "M" the arc is white. The phrase "The Benefit of Perspective" appears below "Axiom" in the same light blue color. The phrase starts at the left side of the "A" and ends just short of the right side of the "M".