The mark consists of the word "CUPS" and associated design elements. The design is a fanciful pair of cupcakes and surrounding cloud-shaped carrier. The left cupcake has dark pink icing with white and medium pink colored sprinkles, and is in a dark brown wrapper with medium brown vertical lines; dark brown coloring at the top and right side of the wrapper and dark pink coloring on the right portion of the left cupcake creates a shadowing effect. The right cupcake design slightly overlaps a portion of the left cupcake; it has medium pink icing with white and dark pink colored sprinkles, and is in a medium brown wrapper with light brown vertical lines; dark brown coloring at the top of the wrapper creates a shadowing effect. The word "CUPS" appears in a dark pink color and the cloud design is created by an outline of dark brown and medium pink lines.