The mark consists of a circle design outlined in brown and resembles a clock. In its center is a grey plate design outlined in black containing the gray wording "ARTISANAL PREMIUM CHEESE" surrounded by the pictures of four kinds of cheese in orange, white, cream, yellow, green and blue colors, a slice of brown bread, a red dried tomato, a green fig and a green olive. The outer border has background colors of orange, red, cream and yellow, with the numbers "12", "3", "6" and "9" at the "12" o'clock position in black color. All the wordings therein are in brown except the white wording "START HERE" superimposed on a gray arrow design next to the number "6". Adjacent to the numbers are the designs of four packages of cheese in yellow, orange, red and cream colors, and the designs of filled beverage glasses in red, brown and yellow colors, all outlined in black.