The mark consists of the words "American Whiskey Collection" located between parallel horizontal lines with the upper line being broken above the word "whiskey"; a design appearing above the word "Whiskey" consisting of a shield design enclosing the letters "H H" with an oval shape between the "H's" and the word "DISTILLERIES" under the "H's"; the shield being flanked on each side by a each of a pair of lions standing on their hind legs that appear to be supporting the shield with their front legs; a ribbon design being located below the lions and shield enclosing the word "TRADEMARK"; a drink serving platter resting on the top of the shield on which a fluted glass is resting; appearing above this design in a semi-circular pattern are the words "HEAVEN HILL DISTILLERIES, INC.".