The mark consists of A combination of two words (world and experts) that are joined together by the capitalized and enlarged letter "X" used after deleting the "E" from "EXPERTS". The name is represented in crimson red Goudy Stout font with eight silhouettes of professional persons arrayed on the letters of the brand name. The letter "O" is replaced with an image of the globe. The brand name, silhouettes and image are all represented on a white background. The colors used are specifically of the following hues: crimson red for font (red 240, green 0, blue 50) grey for caricatures (red 125, green 125, blue 125) blue in picture of globe (red 70, green 100, blue 250) yellow in picture of globe (red 250, green 120, blue 0).