The mark consists of the word "SALE" in all capital letters, where the letters "S", "L" and "E" are in blue block letters, with the letter "A" being formed by an evenly horizontally striped ribbon comprised of a blue stripe on top, a white stripe in the middle and a red stripe on bottom, shaped in the form of a letter "A" starting at a bottom left ponit stretching to the top right, curving in a half figure-eight where the blue stripe is on top and the red stripe is on bottom, crossing over itself from the top left and stretching down to the bottom right at an angle creating a point at the bottom of the left and right ends of the ribbon. Below the word "SALE" are the words "Supporters of American Local Economy" in smaller red italicized letters.