The mark consists of the word "Speedline" with capital letter "s" and all others lower case, red in color. The words "Towing & (ampersand) Recovery" in block letters, all capitals, gray in color. Three rows of checkerboard style squares, gray in color with red shadows, starting above the "S" in "Speedline" where they are the largest moving in progressively smaller squares to the right with a bend like a windblown flag above the "p" and first "e" in "Speedline". The squares end above the "n" in "Speedline" where it meets a prolonged "y" that curves right to left from the end of the checkerboard squares to the right side of the last "e" in "Speedline". That last figure is also gray in color with the red shadow.