The mark consists of two horizontally touching rectangular boxes of equal height but non-equal width; the left box being smaller in width than the right box. The left rectangular box, having a white background, has a black outlined image of a human right eye with the pupil being primarily black in color with a circular tint of orange. The right rectangular box, having a black background in color with the non-italicized upper-case letters "ICN" in orange followed immediately by the italicized word "Answer" in orange, the first letter being capitalized and remaining letters in lower-case. The left and right rectangular boxes are both outlined in orange.