The mark consists of the literal elements "THINK. SHOP. BUY. LOCAL", "RETAILMERCHANTS.COM/LOCAL", and "RETAIL MERCHANTS ASSOCIATION", in stylized lettering and associated design elements. The word "LOCAL" is located at the center of the mark and appears in the color green, with gray shadowing appearing below, between and on the right sides of the letters to create a raised effect of the word. A thin blue wavy line and a thicker green wavy line are integrated with the word "LOCAL" and the gray shadowing, creating the illusion that the wavy lines are beneath the word, and these lines fade on the right portion of the mark. All other literal elements appear in the color blue. Four blue wavy lines are stacked and adjacent to the words "RETAIL MERCHANTS ASSOCIATION" and a blue oval carrier borders the mark. No other background color is claimed.