The mark consists of a rectangle shape design with thick black strips at the upper and lower edges. The upper black strip's edge is a red line. The area between the black stripes contains a backdrop comprised of the colors green and yellow with abstract figures in yellow above and also the color yellow most prominent toward the center and bottom middle. The word in red "SANSAE" is enclosed in a rectangle like box with a red outline, one that has a yellow backdrop. The upper edge of the rectangle is curved and is partially superimposed on the top black strip. Toward the center of the design the word in white "JALAPEÑO", and below this also in white the words "HOT SAUCE", and the word in black "PICANTE", are placed above a realistic design of a green backdrop quadrilateral shape with horizontal white lines and two green peppers. The words "JALAPEÑO" and "HOT SAUCE" have a thick red outline, and the word Jalapeño has a black shade. To the left of the peppers the black letter "K" appears enclosed in a circle. To the right of the peppers the words "NO PRESERVATIVES" and "SIN PRESERVANTES" are positioned aligned within the white circumference of a circle and are the color red. At the center of this circle the number in red 100% and the word in white "NATURAL" appear. The circle is designed in such a way that it has a white background when the words superimposed are red and vice versa. Toward the bottom of the whole design a yellow flag banner-like shape contains the words in yellow "CRUSHED PEPPER". The banner-like shape is partially superimposed on the bottom black strip.