The mark consists of an oval containing the words; "new Word city", one word on top of the next vertically. The word "new" is in the top left portion of the oval. The word "Word" goes across the middle of the oval in large text. And the word "city" is in the lower right portion of the oval. The mark uses one of the following seven colors as background in the oval; blue; lilac; gold; red; crimson; green; brown. In each case, the words "new" and "city" are in white against a colored background, and the word "Word" is in a pale color that matches the back ground color of the oval, i.e., "Word" is in pale blue, on a background of blue. At the lower left of the border of the oval, at "7:00 p.m." on a clock, there is a small colored dot or period that is also in a pale color matching the background color. The dot or period rests on the border of the oval, and is both inside and outside the border of the oval .