The mark consists of female character named Gigi with brown hair, brown eyes, sepia shading in hair, red dress, red bottom lip, pink shading on the middle and bottom of dress, mahogany top lip, mahogany shading on top of dress, tan skin, goldenrod shading underneath eye, neck, chest, arms and legs, black pupils, black eyebrows, black shading on bottomside of hair, black chair, white in eyes, and silver shadow below chair. Also, the word "gigi's" is red and written in baskerville regular font, the word "guide" is brown in baskerville regular font, and the words "for the girl on the go" are red and written in studio script font.