The mark consists of a blue rectangular background with shaded white streaks originating in the upper center with the appearance of light rays, and in the upper left corner the stylized word "RODNEY'S" in red with white dots on the lower half of the letters and a black outline, and an oval background with a horizontal red-orange color shown across the top and bottom of the oval and gradually changing to yellow in the center underneath the wording, and a black outline around the oval, and the stylized words "ANIMAL CRACKERS" in multiple colors with a white shadow, the colored letters namely being "A" red, "N" pink, "I" yellow, "M" orange, "A" green, "L" red, "C" yellow, "R" blue, "A" green, "C" purple, "K" red, "E" yellow, "R" blue and "S" purple.