It is a content preparation and management software system for delivering dynamically selected content to NFC and/or secured element-enabled mobile devices. Prepares content such as payment cards, prepaid cards, gift and loyalty cards, transit cards and event tickets to be sent to mobile devices. It is part of an eco-system of products that provide an end-to-end solution in delivering dynamically selected content to mobile devices through secure and authenticated over-the-air (OTA) network or IP network