The mark consists of A stylized outline of a rocketship taking off with a curved jetstream. The rocket may be light brown, black, grey or blue in color. Immediately to the right of the sylized rocketship and somewhat below the top of the rocketship is the word "Coffee", with a capital "C" and lowercase "offee". Directly below the word "Coffee" but shifted slightly to the right is the word "Rocket", with a capital "R" and lowercase "ocket". "Coffee" and "Rocket" may be brown, black or white in color, however, both words are always the same color. Optionally, the phrase "Coffee needs at blazing speeds!" is set forth in a single line and is noticeably below the rocketship outline and words "Coffee" "Rocket". The optional phrase, when used, is light brown, black or white in color. .