association services, namely, promoting the interests of manufacturers, distributors, retailers, dealers, sales representatives and others from the sporting and outdoor industries who make, distribute and sell sporting and hunting equipment; arranging and conducting trade show exhibitions in the field of sporting and hunting and wildlife conservation; business management consulting with relation to strategy, marketing, and retail sale matters; business consulting services relating to product distribution; advertising and promotion services and related consulting; distribution and dissemination of advertising materials; distribution of advertisements and commercial announcements; promotion using audiovisual media; preparation and realization of media and advertising plans and concepts; organization of promotions using audiovisual media; advertising via electronic media; providing on-line services and information to retailers and dealers, namely, promotion, advertising and marketing information; subscription to an information media package; contests and incentive award programs conducted by retailers and dealers to promote the sale of products and services of others; cooperative advertising and marketing; production and distribution of radio and television commercials; promoting the sale of goods and services of others through the distribution of printed material and promotional contests