The mark consists of a package design depicting horizontal stripes in descending order of red, blue and yellow, beneath which is a band depicting a photograph of potato stick snacks above horizontal bands of yellow, blue and red. The yellow band provides the background for the words "ARA" in gold upper case block letters within a red crown design with a gold border, superimposed on a vertically striped blue and white shield outlined in gold over which is placed a red banner on which the words "REAL" appears in upper case white letters. Over the band with the photograph of potato sticks snacks, the words "potato stix" appear in stylized blue lower case letters outlined in yellow. The words "Less Fat" in red upper case letters outlined in white are to the right above the slogan "The Complement" displayed in upper case blue letters outlined in white. Beneath this wording is displayed images of a hot dog in the colors beige, yellow and red with yellow mustard behind a hamburger in the colors beige, yellow, green, red and brown with potato stix snacks appearing in the color yellow as a background design. To the left of the term "STIX" appears a red hexagon with blue outline inside. Inside the hexagon appears the number "0" in white lettering and a lower case "g" in white lettering. Below that are the words "TRANS FAT" in white uppercase letters.