Business research services, namely, consumer marketing research services for others in the nature of gathering consumer information about social networks, and in particular about social networking customers and about how they, and products and services of interest and the customers' competitors are perceived by consumers participating in, and influenced by, social media, analyzing the consumer information gathered and reporting it to clients, creating and executing strategies and plans to improve or otherwise modify those consumer perceptions, identifying new product and service ideas and offerings based on the consumer information gathered, providing reports of comparisons to how the customers' competitors are perceived in the social networks monitored, providing reports identifying key influencers in the social networks monitored, and providing websites and/or webpages at which customers can review the reports and the consumer information gathered