The mark consists of a black outline of the body of a dog with a two ears pointed up, a tail, two front legs and two back legs, two black dots as eyes and a pink shaded semi-circle on its back. There is a slightly curved line to the lower right beneath the dog's back legs and a second shorter line to the right of the first line. Underneath the dog is the word "Dawggie" in light blue title case letters. Beneath the word "Dawggie" and indented to the right are the words "Go pak". The word "Go" is in pink title case letters with two pink dots under the letter "o" and the word "pak" is in blue lower case letters.