The mark consists of the word "FRUTA" in blue, orange, purple, green, and red, and the word "BAMBA" below it in red, purple, blue, orange, and green. The words are outlined in black with a white background. Below the textual portion are humanized fruit characters with faces, arms and legs. From left to right, there is a red strawberry character with green leafy hair, eyes, black-outlined mouth, green arms/legs and light red to pink hands/feet; a brown coconut, with eyes and black-outlined mouth, dark brown arms/legs and hands/feet; a green lime with eyes, mouth opened (and pink tongue visible), light green arms/legs and darker green hands/feet; a tan-colored pineapple with eyes, mouth slightly opened (with pink tongue visible), yellow arms/legs and hands/feet; and a light brown tamarind, with eyes, mouth slightly open (with pink tongue visible), dark brown arms/legs and feet, and green leafy hands. There is some shading of the colors.