Computer software for use in conducting empirical research and analyzing customer behavior, namely, to gauge the response to marketing efforts, measure the effectiveness of acquisition, growth, and retention initiatives, identify marketing opportunities, identify growth and expansion markets, and track information and marketing results

Marketing and business management services, primarily through the use of computer based analytic tools to compile mathematical and statistical data; Business management consulting with relation to strategy, marketing, sales, operations, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; Providing demand creation and lead generation activities and services; Business services, namely, the tracking and monitoring of calls and other responses for others in response to advertising campaigns; Marketing and consulting services in the field of promoting and tracking the goods, services, and brands of others through all public communication means to drive consumer interest, engagement, and action; Business management consulting with relation to strategy, marketing, sales, operations, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; Business information services in the nature of providing information on business opportunities; Statistical analysis and reporting services for business purposes; Demographic consultation and studies; Providing business marketing consultation, namely, consultation relating to the analysis of the characteristics of individual consumers; Preparation of custom advertisements for others for dissemination by means of the web; Providing online computer databases and online searchable databases in the field of empirical market research and marketing data analysis

Providing temporary use of online non-downloadable software for use in all of the following: compiling mathematical and statistical data; data mining; development of marketing strategies, segmentation analysis, market prioritization and predictive modeling; business marketing services, namely, identifying, profiling, and reaching target consumers, existing customers, high value customers, and high potential prospects; business marketing consultation, namely, identifying market segments; empirically tracking the results of marketing campaigns; maximizing marketing efforts; enhancing the effectiveness of customer acquisition, growth, and retention initiatives; automated marketing campaign management; gaining insight into customer behavior; identifying marketing opportunities; identifying growth and expansion markets; tracking marketing information and marketing results; reporting marketing data in the form of reports, charts, graphs and maps; demographic mapping; marketing studies, namely, psychographic profiling; customer profiling; predictive modeling in the field of marketing; providing market research and marketing information services, primarily, but not exclusively, to the health care industry; providing marketing data, primarily, but not exclusively, to the health care industry; providing analytics-driven marketing; providing highly targeted marketing messages, dynamically delivered via an online web site featuring personalized content to clients; providing predictive models to exploit patterns found in historical and transactional data to identify marketing opportunities; creating an online website with personalized content to customers based on an analysis of their predictive marketing profile and demographics; creating on-line computer databases and on-line searchable databases in the field of empirical market research and data analysis; creating an online web site designed to identify, profile, and reach target consumers, existing customers, high value customers, and high potential prospects; creating an online website for empirically tracking the results of marketing campaigns; developing marketing strategies to link analytics with creative solutions and measure results around business goals such as sales support, brand awareness, visibility, market share, acquisition of new customers, retention of customers, growth of customer interface or life time value via a web-based computer program; measuring the results of marketing efforts around business goals, including sales support, brand awareness, visibility, market share, acquisition of new customers, retention of customers, and growth of customer interface; and technical consulting services related to operation of the aforesaid software